Dubsado's Marketing Website
How we redesigned Dubsado’s marketing website to reflect a new pricing structure and increase free trial sign-ups.
Role: Web Designer
Team: Webflow developers, product manager, copywriter
Platforms: Desktop, mobile web
Who is Dubsado?
Dubsado is a business management software (CRM) designed to take care of administrative tasks for small business owners.
Project Overview
After providing business management solutions to small business owners for about five years, Dubsado realized that its one-plan pricing structure didn't offer enough flexibility for all the different kinds of business owners out there. Some business owners used all the features because they were further along in their business, while others only used one or two features because they were just starting out.
To address this, Dubsado introduced two pricing tiers—Starter and Premier—which required updating their marketing website to reflect the changes and encourage sign-ups for a free trial. We redesigned the pricing and product feature pages with the main goal of helping business owners understand Dubsado's value before starting a trial.
Dubsado's new pricing plans
Feature breakdown by pricing plan
Reporting feature snippet
🎉 Fun fact! I also designed the illustrations on the product feature pages
To give potential users a quick idea of the product’s look and feel, I designed small "snippets" of the product. My goal was to capture Dubsado’s warm, approachable brand identity.
Outcome
Dubsado launched the pricing update and site redesign in February 2022. A total of 1,045 new users signed up. Out of those, 351 signed up for the Premier monthly plan and 568 signed up for the Premier annual plan.
